In an article from dotGlobal founder Joe Kutchera and published in MediaPost, Kutchera examines the expansion of advertising networks focused on reaching the Hispanic market.
With 64% of U.S. Hispanics using the internet and foreign-born Latinos exceeding 52%, there continues to be new interest on the part of users as well as marketers in the expansion of media options. Have a look at the full article from MediaPost; Alcance Media Group’s advertising network is examined along with others. Joe Kutchera knows of what he speaks, since he consults companies on the convergence of online marketing and the U.S. Hispanic market, whether Spanish dominant, English-speaking, or bilingual. Thus, we believe he provides a knowledgeable and objective perspective on the emerging market for Hispanic digital networks: what they offer, the advantages and drawbacks of working with one, and who the main players are. Go ahead and take a look and tell us what you think.