Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Good news for advertising on social networks

Written by admin on . Posted in Marketing

Got Facebook?

Got Facebook?

According to a study published by The Cocktail Analysis (links to Spanish article), social networks- well, only a few- have reason to smile: there is no sense by users of strong advertising pressure.  Even 1 out of 3 users think that the ads shown to them on social networks can be “interesting or fun”.

On Facebook, which is without a doubt the number one social network, brands have become another addition to one’s sphere of relationships; half of Facebook’s users state that they join and actively follow the page activity of the brands that advertise.  But perhaps the most important detail of this study is the fact that users actively search for information about brands: 40% of Facebook users have conducted a search for a brand they like.  Contests, discounts, offers, and the like are the advertising actions that are most widely accepted: 70% of users are interested in this kind of advertising, with leisure activities such as travel, hobbies, technology and computer science, clothing and accessories being the most widely accepted category for advertising activity on social networks.

One of the reasons for the success of social networks in promoting brands is the fact that the opinions and comments of one’s friends and family are taken more seriously by users.

This post is also available in: Spanish

Tags: , , ,

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more