Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Ad Review: Cacique World Cup Billboard

Written by admin on . Posted in Hispanic, Sports

Cacique World Cup Billboard

Cacique World Cup Billboard

Ad location: 16th St. between South Van Ness and Folsom, Mission District, San Francisco

Medium: Billboard

Brand: Cacique

Overall Grade: B-

Quick Review: This billboard is colorful, bearing the green, white and red of the Mexican flag, along with the faces of three stars of Mexico’s national soccer team (I can’t make out the first two, but the third player is definitely young phenom Giovanni Dos Santos).  The ad features a play on words: the Mexican national team is referred to as “La Seleccion”, or The Selection.  The tagline, “La Seleccion Autentica”, refers both to the team and Cacique, which is presumably The Authentic Selection. The main problem? It is not clear, especially when far from the billboard, what is being advertised.  I see the World Cup/Mexican national team clearly, but have to get close to see that the brand is Cacique. Not a clear connection.

Tags: ,

Comments (1)

  • Jose Huitron

    |

    I agree with your grade. The use of the Mexican National Soccer Team is smart but they could have featured Cacique a little better. Although, Cacique has good brand affinity with U.S. Hispanics right now through the sponsorship with Don Vicente Fernandez and the catchy… “Le falta…le faltaba!” tagline.

    http://www.caciqueusa.com/a_vicente.asp

    Reply

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more