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Last week, Google launched Priority Inbox, a new tool for Gmail that determines which emails are the most important for the user. To start, Priority Inbox is a good way to improve productivity, since highlighting the most important emails allows us to spend less time on those that aren’t so important.
There have been some applications that have filled a similar function, but Priority Inbox makes the choice more automatic (although at the end of the day it is up to the user to decide which emails are really the most important).
This new development by Gmail will have an immediate effect on the world of digital marketing: email marketing companies that send mass emails (not spam but opt-in emails) must figure out a way for customers to not consider their emails less relevant and not relegate them to the dark “not important” box.