Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Univision Tops ALL Networks in Ratings Race

Written by admin on . Posted in Hispanic, Research

Univision

Univision

As the summer winds down and students get back to school, the changing of the seasons marks the close of what is usually a slow TV season. The major networks debut their new shows at the end of the month, and so programming is mostly reruns.  It is in this media environment that, during the week of September 1st-8th, Univision lead ALL networks in the Nielsen ratings.

What to make of this historic achievement by Univision? For one thing, the numbers don’t lie (as accurate as Nielsen numbers can be; our family was a Nielsen family for many years, so what we watched at any given moment represented what thousands of families in our region were watching).  Consumers may tell market researchers one thing, but if the numbers show that people are watching Spanish-language telenovelas and Spanish-language news, it’s hard to dispute the hard data.  Whether they are bilingual or Spanish-dominant, millions of young people in that 18-34 demo are watching Spanish-language TV programming.

Are eyeballs fixed to the screen when Univision is on because people like the programming…or because it is the only show in town? Univision has a near monopoly on Spanish-language programming in the U.S. (sorry, Telemundo), so for viewers who want to hear their language and see the actors and athletes that they know and love, it’s Univision.  Yet many bilingual, acculturated Latinos quietly bemoan the fact that Univision programming is light years behind its American counterparts.  Variety programming featuring dancing bears and singing clowns, soap operas that appeal to an older demographic, and a portrayal of women that is very outdated are typical of the Univision lineup.

So the news from Nielsen Media is positive, in that it shows the impact of the Latino consumer.  But it also shows that there are a lot of Spanish-speaking viewers in the U.S. who may just be clamoring for programming that is better and more modern. The viewers are there- it’s time to give them what they want.

Tags: ,

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more