While the major research companies such as Comscore, Quantcast, Nielsen and others are consistently producing important research into online media, at times we forget about the numerous other non-profit organizations putting forth very informative studies as well. One of these that I recently came across is an organization called Latinos in Social Media (LATISM).
Founded in 2009, LATISM is a non profit organization dedicated to advancing the social, civic and economic status of the Latino community online. In addition, LATISM researches and analyzes Latino use of online social networks to inform policy makers, non profits, business leaders and others that are reaching out to Latinos.
Considering that we work with numerous Hispanic websites and content producers, including bloggers, the research from LATISM about the influence of Latina “Blogueras” is of particular interest and definitely worth sharing. Portada shared the results of LATISM’s recent survey of blogueras. Some highlights we found interesting are below. The study of 939 Latinas in the U.S. was conducted from July 1 – July 15, 2010.
What is a Bloguera? -They are one of the fastest-growing segments of the blogosphere, they’re young, web-savvy, passionate and are influencers.
Who are they? The majority are in their 30’s, have between 2 and 4 children but only 30% report being married.
Are the blogs in English or Spanish? While the majority report their country of birth being Mexico, most (72% ) blog in English as well as also blogging in Spanish (69%).
As for their experience, the majority own their own domain name, actively market their blogs through Facebook (98%), Twitter (92%) and other platforms and actively work to promote and monetize their blogs.
We at the Alcance Media Group have the pleasure of working with numerous blogueras, such as Spanglish Baby, TikiTiki Blog, ModernMami, Thoughts of a Mommy, and more. We are also pleased to sponsor the Parranda! event organized by some of these bloggers at Blogalicious 2010. It is amazing how well informed and connected they are. By working with an initial few bloggers, their satisfaction with the network quickly spread throughout their community and has led to an increase in participation by Latina bloggers. In turn, from experience marketers have shown continuous interest in working with this influential group of Latinas.