La Música- Online Radio for Music in Spanish

Written by Xochitl on . Posted in Digital, Hispanic, Marketing

Ana Torroja on LaMusica.com

Ana Torroja on LaMusica.com

Spanish Broadcasting Systems recently launched Lamusica.com, which includes online radio, video and television along with entertainment news, blogs and links to all the SBS radio stations from the United States.

SBS is the largest Latin media and entertainment company (publicly owned) in the United States. They have been able to successfully operate more than 20 radio stations in major U.S. cities such as Los Angeles, New York, Miami, Chicago, San Francisco and in Puerto Rico.

I highly recommend visiting Lamusica.com because it is a well-organized and clean web site where you will find many options to choose from without getting lost in the pop-up windows or too many links. I personally like to be able to change radio stations from different parts of the nation and the world.

I’d like to point out that most of the ads in their sites were in English however, most of the content is written in Spanish. Hispanic online consumers can be divided in three groups: predominantly Spanish speaking, bilingual (English and Spanish) and predominately English speaking – who may feel more comfortable speaking English but they may have taste for Musica en Español! It doesn’t matter which group of listeners you fit, in any case I suggest tuning into Lamusica.com

This post is also available in: Spanish

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