Archive for December, 2010

How I Use Linkedin

Written by Xochitl on . Posted in Marketing

Linkedin

Linkedin

Linkedin is a social network that provides professionals with a space to look for a job, post your resume, skills and interests, connect with former colleagues, get a recommendation, among many others! Linkedin has become the most practical business card or letter of recommendation a professional could have. Its mission is to connect the world’s professionals to make them more productive and successful.

There are so many features you can take advantage of when using Linkedin. Personally, I use Linkedin to look for people with the same interests as mine. Recently, I have developed a network of marketing and sales professionals that are focused on multicultural and bilingual (Spanish-English) markets in both the United States and Latin America. There is a large number of people connecting to one another, and its increasing rapidly.  If you don’t have an account and you are a professional, I suggest you connect soon!

2010 U.S. Census Preliminary Results

Written by Susan on . Posted in Hispanic, Marketing, Research

Florida Latinos

Florida Latinos

308.7 million. That is the number of people living in the Unites States in 2010, or at least those that were counted by the Census (and it’s 308,745,538 to be exact). The U.S. Census Director, Robert Groves, held a brief press conference yesterday to announce the early findings of the Census, which was conducted earlier this year.  The early data show which states had the biggest and smallest gains in population.  The initial media buzz yesterday was that Republicans were the big winners of the Census, since traditionally Republican Congressional strongholds saw gains in population numbers. But it is perhaps once we see more detailed information emerge in February 2011 (when the ethnic breakdown of the population will be released) that we will learn more about the breakdown of the U.S. population.

For example, the state with the biggest boost in population was Texas, with a population increase of nearly 4.2 million, followed by Florida, with an increase of 2.8 million.  And the state of Nevada saw the biggest percentage increase in overall population, with an increase of 35% over the 2000 Census. Though we don’t yet have ethnic data yet, previous Census data have shown that these states have the highest numbers of Latino residents. Author Joe Kutchera told Fox News, “The results from the U.S. Census confirm that the states with a heavy Hispanic population are the ‘winners’ in terms of the number of house seats gained,” said Joe Kutchera, an expert on demographic trends and author of “Latino Link: Building Brands Online with Hispanic Communities and Content.” “The growth in the U.S. is centered in the South and Southwest, regions that are heavily Hispanic.” So while states like Texas and Florida have usually trended conservative, they will also trend Hispanic in the years to come.

Banners and Privacy: The Great Debate

Written by Pedro on . Posted in Digital, Marketing, Technology

Chinese Ad on Spanish Site

Chinese Ad on Spanish Site

Burst Media has presented a study  based on interviews with 1,600 Internet users in the U.S. Among other data, the study shows that 34.2% of those surveyed don’t like targeted ads, compared with 27.7% of those who said they like them (38.1% had no opinion).  54.9% of those who didn’t like the ads said that they find the ads annoying, 38.2% said they are for products they’re not interested in, while 33.4% said they feel that the ads invade their privacy.

Internet users are increasingly aware that the ads they see on social networks in particular and on the Internet in general is personalized and is based on previous visits to the advertisers website or the websites where said ads are displayed.  78.2% of online users believe that what they do online leaves a trail that companies take advantage of.

The debate over privacy and advertising is as old as the first 468×60 banner ad that someone thought to upload to a website. The controversy over Double Click pixels, Google tracking or the data that Facebook shares with advertisers counteracts the adblockers that are out there, but then there are those of us who are annoyed when we see an ad in Chinese on a Spanish-language site.

U.S. Hispanic Social Media Guide

Written by Christopher Stanley on . Posted in Digital, Hispanic, Marketing

U.S. Hispanic Social Media Guide

U.S. Hispanic Social Media Guide

The hot topic amongst marketers is how to best use social media to reach their intended public.  About this time last year I still had some doubts, but made the decision to take the next steps into the social media universe both personally and for our company.   Whether posting research or insights on LinkedIn or checking in on the lift status at my favorite ski resort, social media has become an integral part of my life.  While in the mountains during a storm and no power, using my trusty iPad I was able to check in on various social media accounts through a great app called Flipboard, where I came across a post from a friend about a recently released U.S. Hispanic Social Media Guide which I’d like to share with you now.

Whether you’re working for a brand or an agency, the U.S. Hispanic Social Media Guide will be very interesting to peruse, as it touches on points of major interest and importance.  U.S. Hispanics connect to social networks like Conexion Latina, MiAltos, and AmigosChat, among others. I have not yet met a savvy marketer that does not have interest in digital, the Hispanic market or social media- this excellent guide touches on all three.