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Archive for December 21, 2010

Banners and Privacy: The Great Debate

Written by Pedro on . Posted in Digital, Marketing, Technology

Chinese Ad on Spanish Site

Chinese Ad on Spanish Site

Burst Media has presented a study  based on interviews with 1,600 Internet users in the U.S. Among other data, the study shows that 34.2% of those surveyed don’t like targeted ads, compared with 27.7% of those who said they like them (38.1% had no opinion).  54.9% of those who didn’t like the ads said that they find the ads annoying, 38.2% said they are for products they’re not interested in, while 33.4% said they feel that the ads invade their privacy.

Internet users are increasingly aware that the ads they see on social networks in particular and on the Internet in general is personalized and is based on previous visits to the advertisers website or the websites where said ads are displayed.  78.2% of online users believe that what they do online leaves a trail that companies take advantage of.

The debate over privacy and advertising is as old as the first 468×60 banner ad that someone thought to upload to a website. The controversy over Double Click pixels, Google tracking or the data that Facebook shares with advertisers counteracts the adblockers that are out there, but then there are those of us who are annoyed when we see an ad in Chinese on a Spanish-language site.

U.S. Hispanic Social Media Guide

Written by Christopher Stanley on . Posted in Digital, Hispanic, Marketing

U.S. Hispanic Social Media Guide

U.S. Hispanic Social Media Guide

The hot topic amongst marketers is how to best use social media to reach their intended public.  About this time last year I still had some doubts, but made the decision to take the next steps into the social media universe both personally and for our company.   Whether posting research or insights on LinkedIn or checking in on the lift status at my favorite ski resort, social media has become an integral part of my life.  While in the mountains during a storm and no power, using my trusty iPad I was able to check in on various social media accounts through a great app called Flipboard, where I came across a post from a friend about a recently released U.S. Hispanic Social Media Guide which I’d like to share with you now.

Whether you’re working for a brand or an agency, the U.S. Hispanic Social Media Guide will be very interesting to peruse, as it touches on points of major interest and importance.  U.S. Hispanics connect to social networks like Conexion Latina, MiAltos, and AmigosChat, among others. I have not yet met a savvy marketer that does not have interest in digital, the Hispanic market or social media- this excellent guide touches on all three.