Burst Media has presented a study based on interviews with 1,600 Internet users in the U.S. Among other data, the study shows that 34.2% of those surveyed don’t like targeted ads, compared with 27.7% of those who said they like them (38.1% had no opinion). 54.9% of those who didn’t like the ads said that they find the ads annoying, 38.2% said they are for products they’re not interested in, while 33.4% said they feel that the ads invade their privacy.
Internet users are increasingly aware that the ads they see on social networks in particular and on the Internet in general is personalized and is based on previous visits to the advertisers website or the websites where said ads are displayed. 78.2% of online users believe that what they do online leaves a trail that companies take advantage of.
The debate over privacy and advertising is as old as the first 468×60 banner ad that someone thought to upload to a website. The controversy over Double Click pixels, Google tracking or the data that Facebook shares with advertisers counteracts the adblockers that are out there, but then there are those of us who are annoyed when we see an ad in Chinese on a Spanish-language site.