Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Archive for January 14, 2011

Hispanic marketing expenditures rise in 2010

Written by admin on . Posted in Hispanic, Marketing

Hispanic Market

A screen shot of the hispanic market at work at CiuSantiago.com

According to the latest Hispanic Business Issue, December 2010, the Annual Special Media Report, “Hispanic market Internet advertising expenditures grew 13.9 percent this year (2010) to 247 million”.

Online marketing targeting Hispanics was the medium that increased expenditure the most, surpassing even the traditional Network/nationalTV and local radio stations.

Considering that the economy is going through challenging times and companies’ advertising budgets are short, the reason for this change must be the change of advertising distribution going from print, outdoor and national radio to Internet.  It will be interesting to see what the trend for 2011 is.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more