Archive for January 24, 2011

11th Annual Multicultural Media Forum for a Multicultural America

Written by admin on . Posted in International, Marketing

Multicultural Forum in New York City

Multicultural Forum in New York City

Returning this year in order to attract the public to an informative and competitive environment is the Multicultural Media Forum. Using multiculturalism as the main principal, the forum intends to show the game changes that the television industry is facing and the diversity of audiences existing today; and discuss some strategies for attracting and retaining American audiences. Also, they will describe the dynamic changes affecting the current demographics, which is defined as the “general market.”

In previous sessions, because of its importance and prestige, this forum has brought together programmers, television producers, advertisers, agencies and the financial community, which is exactly what it intends to do this year. We invite you to follow the forum in order to gain experience in the latest research on the behaviors and attitudes of the aforementioned.

The Multicultural Media Forum is presented by Horowitz Associates Inc., through the Schramm Marketing Group, leaders in hispanic, multicultural and global audiences research.

Date: Wednesday, March 16, 2011
Time: 8:00 a.m. – 1:00 p.m.
Place: The Roosevelt Hotel, NYC (E. 45th between Vanderbilt and Madison)
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