I recently came across an excellent post in MediaPost, “Engage Hispanics,” written by Sebastian Aroca, that takes a look at the intricacies of reaching the U.S. Hispanic and Latin American markets through SEO strategies.
In the interest of giving the reader a reason to visit the entire post, here are a few points that he touches on:
1. Differences between Hispanics who reside in the U.S. and Latin America
2. Regional and Local Aspects of Reaching Hispanics Online
3. The Role of Spanish Versus the Role of English
The last area touched on, relating to the role of language, is very interesting. For those of us who work with the Hispanic market, this is a topic of much debate, What are the issues? It seems in most cases, it all comes down to resources: In an ideal world, a website or an ad catering to the Hispanic consumer would be bi-lingual, however, based on the group within the market and the resources available, each website or advertiser will need to make their own decisions on where to get the best return.