Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Archive for March 14, 2011

Kids like your business..will they ‘like’ it online?

Written by admin on . Posted in Digital, Marketing, Research

Teens pack a wallop when it comes to social media.

Teens pack a wallop when it comes to social media.

In the U.S. (and probably in just about every other modern country in the world), teenagers seem to be constantly connected to the Internet. It has been projected that almost 75 percent of all of those who can, do go online every day and that is a number that continues to snowball. It might be their smart phone, laptop, gaming console or even their school computers, but they are pretty much online all of the time. And, as you might guess, social networking including Facebook, Twitter and their kin are a large part of where they hang.

It would also seem obvious that this huge and growing (no pun intended) young group would be a very lucrative crowd for companies and their marketing armies to tap into. Well, not unlike the sometimes-whimsical world of teenage friendships, things aren’t always what they seem. Even online.

According to a new report by Forrester Research, only a small fraction (6 percent) of U.S. consumers between the ages of 12 and 17 show any interest in engaging brands on social networking platforms like Facebook, even though they’re routinely posting status updates to social networking sites.

However, it does seem that teens DO use social media to discuss brands and products they have an interest in, they just want to lead the conversation, not have it fed to them. So if you are marketing to them, you may have to become part of the conversation in less obvious ways. Like it or not.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more