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Archive for April, 2011

Soccer is not just a sport!

Written by Pablo Rivera on . Posted in Marketing, Sports

A Classic between Messi and Cristiano Ronaldo

A Classic between Messi and Cristiano Ronaldo

This month, April 2011, has been one of the most intense and fun months of my life. In this period, I have lived to see some of the best soccer games in Europe. I have seen great teams like Manchester United, where the young Mexican striker Javier “Chicharito” Hernandez plays, and two of the biggest Football clubs in the world: Barcelona and Real Madrid. As a Barcelona fan, I have enjoyed watching these “clasicos” with very intense moments, having already played two games (La Copa del Rey Final and 2nd Leg League Game), and heading toward two more matches in the semi-finals of the Champions League.

Barcelona and Real Madrid are two very good teams that are not just followed by fans in Spain, but all over Latin America. In fact, the market is so big in Latin America, that businesses have already started spending money. According to an article from TotalSportsAsia, “FC Barcelona is the #1 club in terms of popularity in any markets in Latin America,” which was said after Big Cola, one of the most popular brands of the AJE group, announced a partnership with FC Barcelona.

“The deal will see Big Cola become the regional partner of the FC Barcelona in 11 territories in Latin America including:  Mexico, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Peru, Venezuela, Colombia, Brazil and Ecuador.”

This is a little more than 50% of all Latin American countries. The passion for soccer is so big that countries unite and work together. I remember when I was living in Latin America as a child, that the schools would close on the days our team was going to play. Now, as a Hispanic living in the United States, I still have that passion towards the game and my team Barcelona, especially during a month where we face Real Madrid four times. It is also a great feeling to see that every day others are starting to get together more and more to watch their soccer matches, just the way it is done in Latin America.

U.S Hispanics having difficulty with credit card debt

Written by falvarez on . Posted in Hispanic, Marketing

Hispanics and Credit Debt

Hispanics and Credit Debt

Over the past three years, many Americans have suffered the pains of an unstable economy: many have lost their jobs, gone through foreclosure, bankruptcy and many other life-altering circumstances, in which significantly impacted lives. One group that has suffered tremendously has been U.S Hispanics.

Many Hispanics, who typically earn less than whites and African-Americans have turned to credit card borrowing in an effort get by on a week-to-week basis. The danger comes when the borrower is using high interest rates and cannot pay off at the least the minimum each month. In a situation like that, a borrower may need to get assistance from a non-profit organization, such as Consumer Credit Counseling Service. It is imperative that more Hispanics have a better understanding of credit.

Latino Voters: A powerful potential force at the polls

Written by admin on . Posted in Hispanic, Marketing, Research

Latino Voters

Latino Voters

In two recent Pew Hispanic Center articles, it has come to my attention that the hispanic population in the US represents an even more powerful political force than previously thought. This political power however, is not yet being fully realized.

According to the Census Bureau, 50.5 million Hispanics were counted by the 2010 Census, which is 16.3% of the nation’s population. However, less than 7% of voters in the mid-term elections were latino. This gap is driven by the relative youth of the latino community (34.9% are younger than the voting age of 18) as well as weak voter motivation. As it turns out, weak voter motivation is at least partially driven by youth as well.

This rapidly increasing segment of the population will be of voting age within the next 5-10 years and it is imperative that it play an active role in the future of US policy making. Active communication to this vital demographic, on the part of hispanic marketers, is just one of the many ways that this community can be further brought into the fold. The political power wielded by this group is going to be a force to be reckoned within the years to come.