EFE and Alcance Media Group Partner for Digital Advertising

Written by Susan on . Posted in Marketing

EFE

EFE

San Francisco, CA – EFE, the leading Spanish-language news agency, and the fourth largest in the world, is launching its new turn-key solution “Llave en Mano” microsite program in conjunction with Alcance Media Group. The program allows web publishers to incorporate the EFE newsfeed into their site while earning ad revenue from the Alcance ad network.

EFE employs a network of more than 3,000 journalists, comprised of 60 nationalities and based 120 countries around the world. In looking to increase its digital reach, EFE is expanding its ability to provide real-time, online news to a select group of publishers. In addition to EFE news, the participants in the “Llave en Mano” microsite program will also benefit from the ad campaigns run by Alcance Media Group.

Alcance Media Group is a Hispanic-focused ad network based in San Francisco, Califiornia, offering digital solutions for advertisers to reach Hispanics in the U.S., as well as Latin American companies trying to reach a broader U.S. market. Over 300 publishers based in more than 15 countries earn additional advertising revenue through the quality ad campaigns offered by Alcance. The sites participating in the “Llave en Mano” program will have, in addition to the EFE newsfeed, advertising provided by Alcance, and the revenue that goes along with it.

This post is also available in: Spanish

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Susan

A Mexican-American from San Rafael, California, Susan Ayoob holds a B.A. in Literature from UC Santa Cruz and a Masters in Translation from the Monterey Institute of International Studies. She has lived in Spain, France and Mexico, and thus has an appreciation for Manchego, Camembert, and Cotija.

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