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Archive for April 29, 2011

Soccer is not just a sport!

Written by Pablo Rivera on . Posted in Marketing, Sports

A Classic between Messi and Cristiano Ronaldo

A Classic between Messi and Cristiano Ronaldo

This month, April 2011, has been one of the most intense and fun months of my life. In this period, I have lived to see some of the best soccer games in Europe. I have seen great teams like Manchester United, where the young Mexican striker Javier “Chicharito” Hernandez plays, and two of the biggest Football clubs in the world: Barcelona and Real Madrid. As a Barcelona fan, I have enjoyed watching these “clasicos” with very intense moments, having already played two games (La Copa del Rey Final and 2nd Leg League Game), and heading toward two more matches in the semi-finals of the Champions League.

Barcelona and Real Madrid are two very good teams that are not just followed by fans in Spain, but all over Latin America. In fact, the market is so big in Latin America, that businesses have already started spending money. According to an article from TotalSportsAsia, “FC Barcelona is the #1 club in terms of popularity in any markets in Latin America,” which was said after Big Cola, one of the most popular brands of the AJE group, announced a partnership with FC Barcelona.

“The deal will see Big Cola become the regional partner of the FC Barcelona in 11 territories in Latin America including:  Mexico, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Peru, Venezuela, Colombia, Brazil and Ecuador.”

This is a little more than 50% of all Latin American countries. The passion for soccer is so big that countries unite and work together. I remember when I was living in Latin America as a child, that the schools would close on the days our team was going to play. Now, as a Hispanic living in the United States, I still have that passion towards the game and my team Barcelona, especially during a month where we face Real Madrid four times. It is also a great feeling to see that every day others are starting to get together more and more to watch their soccer matches, just the way it is done in Latin America.