Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Online advertising revenues reached a record high in 2010

Written by admin on . Posted in Digital, Marketing

Online Advertising

Online Advertising

The world of advertising is constantly changing. As more and more channels are competing for the advertising dollar, this industry has become increasingly competitive. Years ago, there was a limited amount of newspapers, magazines, TV and radio stations. Today you have a newspaper in every city, town and college campus. There are magazines that cater to every possible demographic, radio stations that have multiplied due to the introduction of satellite radio and the number of TV stations has also increased, with the cable and satellite companies offering up to 500 channels for your viewing pleasure, right at your fingertips.

With Americans watching more than 150 hours of TV a month, it is not surprising that TV advertising leads the way as the #1 advertising media expenditure. But, #2 is now online advertising. Online advertising grew by 15 percent—a record $26 billion in 2010—in comparison to the year prior, and spending levels are now surpassing pre-recession figures. It has far surpassed newspaper revenues, as a consumer no longer has to wait until Sunday to see where and what specials are available to the public; they only have to log online and do a google search, or join a group-buying website to find those specials deals.

I believe that advertisers should use a variety of methods to reach their target audiences. There isn’t a one-size-fits-all approach to advertising. But, I do believe that online advertising will continue to be an attractive option for advertisers. The reasons are that online advertising is cost-effective, you can tailor your advertising to your desired demographic and the results are measurable. It only makes sense that companies increase their online efforts, and to those who are on the outside looking in, get in the game soon.

This post is also available in: Spanish

Tags: , , , ,

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more