Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Nuevo Hispania – The new general market

Written by admin on . Posted in Hispanic, Marketing

Nuevo Hispania

Nuevo Hispania

You may wonder what Nuevo Hispania means. According to the article Nuevo Hispania by Jon Garrido, it is a substantial segment of the United States population. Though it´s not its own country, Nuevo Hispania is the 27th largest nation on Earth, and fourth in the Western Hemisphere, possessing a $1 trillion USD buying power in the marketplace. Even during the economic recession, Nuevo Hispania continues to thrive, and according to the article, is surprisingly booming.

Garrido says that in this Nuevo Hispania, being known as “Hispanics” seems to be misleading, as Hispanic is not a race, but more like an umbrella collecting people of Salvadorean, Mexican, Guatemalan and any other Spanish or Latino cultural origin. Quoted in the article, Jeffrey M. Humphreys, director of the Selig Center for Economic Growth at the University of Georgia, claims that Hispanics are not united by culture or history, rather simply the Spanish language.

Many companies and industries have turned their focus toward Hispanics, as they have realized their huge buying power. Some examples are AARP, which began reaching Hispanics seven years ago; today the organization has 1.2 million Hispanic members. Another is Coke, or how we “Hispanics” call it, Coca Cola. Coke has been a focus in the Hispanic community since the 1980s—it has been a worldwide sponsor of soccer’s World Cup since 1978, and frequently features Latino players in its ads, therefore has pushed to have a strong presence in Latin America.

I can speak all day as to why industries should focus in the Hispanic market, but I believe that if any corporation wants to grow even more, it should spend those extra dollars on the Nuevo Hispania.

This post is also available in: Spanish

Tags: , , , ,

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more