Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Archive for July 18, 2011

Spanish SEM Lessons from CNN Español

Written by admin on . Posted in Digital, Hispanic, Marketing

Sem Hispanics

Sem Hispanics

I just had the pleasure of participating in a webinar hosted by Lionbridge entitled, “Spanish SEM Lessons from CNN Español” (SEM – Search Engine Marketing). The presentation was moderated by Nathalie Molina of Lionbridge, and the presenters were Christopher Crommett, formerly of CNN en Espanol, and Joe Kutchera of Acento Agency. The presentation included an overview of the Hispanic market in the U.S., as well as some of the best practices on how to best reach them linguistically.

Joe Kutchera presented data illustrating how Latinos increasingly access the internet through their smartphones. He also showed the opportunity in SEM targeting Hispanics; a simple search for something like “lavadoras” (washing machines) turns up results from all over the Spanish-speaking world, but nothing that would be relevant to a Hispanic in the U.S. Christopher Crommett then discussed some facts about the Hispanic market in the U.S.; one fact that I found impressive is that over the last 10 years, the Guatemalan population has grown 180 percent and the Salvadoran population has grown 151 percent. The Hispanic market is no longer just Mexican and Cuban.

CNN en Espanol employed journalists from all over the Spanish-speaking world to ensure that no linguistic flubs were made (i.e. an innocuous word in one country could be vulgar in another). The goal was to speak and write a brand of Spanish on air that all viewers could easily understand on first listen.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more