Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Archive for August 4, 2011

Tech-savvy mommies prefer information-rich ads

Written by admin on . Posted in Hispanic, Marketing, Technology

Online Ad Formats that Grab Mom’s Attention

Online Ad Formats that Grab Mom’s Attention

New survey shows that more information means more purchases

When it comes to those making discerning economic considerations for the family, mothers are often the most important targets for marketers. More and more, to reach those lucrative and valuable mothers, marketers are investing considerably in digital advertising. But, it’s not enough just to shout out at those ladies, they want some steak with the sizzle.

And when it comes to advertisements, a recent survey of moms by About.com seems to conclude that the type of ads that engage mothers are those best experienced online. A strong 51 percent of moms said that “ads that provide detailed information about how I can use a product,” grab their attention. They want to be educated, not merely sold to or entertained.

Another 39 percent of About.com’s respondents said that “visually appealing ads,” could get their attention, while another 21 percent were attentive to interactive ads like polls, quizzes and games.

Actions taken after viewing online ads also favored digital advertising. An impressive 53 percent visited the product website, followed by 51 percent who printed ads or coupons. Forty-eight percent of moms did more research online, and 44 percent clicked on the ad. Nearly 40 percent of the moms polled purchased the product being advertised. So if you want to sell to moms, reach them where they live and help them make informed buying decisions.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more