Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

The American (Hispanic) Dream

Written by admin on . Posted in Hispanic, Marketing

The american dream

The american dream

Many people living in this country have heard about the “American Dream,” which consists of being able to get an education, get married and buy a home of your own. America is a land where one can accomplish incredible things, but, it does come at a price? In the United States, we take the least amount a vacation days than anywhere in the world. US employees only average 13 paid days off a year, while our neighbors to the north, Canada, averages 26 days off a year. In Europe, a number of countries average three times the paid time off that Americans receive; in France, employees average 37 days off and in Italy employees average 42 days off a year.

So why do so many people from other countries come to the United States each and every year? It’s because of that American dream, a dream of which Hispanics are incredibly fond. They do not see the same opportunities in their country, and believe that America offers them what their country doesn’t. Hispanics are hard workers by nature and will work multiple jobs if needed in order to support their family and purchase a home of their own. In fact, a recent study showed that Hispanic home ownership has increased, while there has been a decrease in home-ownership among other races.

I believe that those involved in education and the real estate professions need to heavily target Hispanics. Whether it’s a university or a home builder, Hispanics are here because of their belief in the “American Dream.”

This post is also available in: Spanish

Tags: , , , ,

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more