Error: Only up to 6 modules are supported in this layout. If you need more add your own layout.

National Hispanic Heritage Month

Written by Susan on . Posted in Hispanic, Marketing

Hispanic Heritage

Hispanic Heritage

From September 15th to October 15th, many public and private entities celebrate National Hispanic Heritage Month. The observation started in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period starting on September 15 and ending on October 15. Why is this period chosen? September 15th is the day that 5 Central American countries- Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua- celebrate their Independence from Spain.  Mexico celebrates its Independence the next day, on September 16th, and Chile’s is on September 18th (a springtime holiday for this country south of the equator).

In addition to being a month to celebrate achievements by Hispanics in the arts, sports, business and politics, Hispanic Heritage Month is a chance for marketers to cash in. Kmart ManualSitemap has launched a Latina scholarship fund in recognition of National Hispanic Heritage Month. Macy’s is celebrating the month with special events, internships and a model search. Smart companies have found ways to use the pleasant weeks of early autumn to attract Hispanic consumers while celebrating their heritage.

This post is also available in: Spanish

Tags: , , , ,

Susan

A Mexican-American from San Rafael, California, Susan Ayoob holds a B.A. in Literature from UC Santa Cruz and a Masters in Translation from the Monterey Institute of International Studies. She has lived in Spain, France and Mexico, and thus has an appreciation for Manchego, Camembert, and Cotija.

Leave a comment