We understand that due to increased connective technology and online services use, telecommunications has managed to significantly penetrate our world, up to being present in our political activism.
For example, in the State of Mexico´s recent elections this year, candidates made remarkable use of social networking, putting the known US concept of the “e-candidate” on the table. And although it is still not permitted for presidential election campaigns —there´s still more than a year to go— we can imagine how it would turnout.
Interestingly, the 2012 Mexican elections will be the country´s first presidential election with mass technology, which will play a fundamental role in the e-candidate´s victory or defeat. In Mexico, there are 14 million fixed broadband users, nearly eight million broadband mobile users and 22 million smartphones; thus, this new way of grabbing the voter´s attention has considerable potential.
Mexicans lookout, the next viral videos loose on the network could be those of your future president.