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Written by admin on . Posted in Hispanic, Marketing

Tony Romo

If you thought that Hispanics only watch futbol (soccer), you are wrong. According to an article in La Prensa San Diego more than 33 million Hispanics have watched professional football so far this season, making it the most-watched NFL season among Latinos.  We’ve previously written about Hispanic viewership of the Super Bowl. As a Latino in the Unites States, I used to just watch soccer and not pay so much attention to American football. However, a couple years ago I started watching the Super Bowl due to the fact that some of my friends (also Hispanic) were already into football.

I believe one of the reasons I like soccer so much is because I was raised with a family that watches and loves soccer, and now as a grown up I have met and hang out with many people who like other sports.  With that said, the next Hispanic generations should be more influenced with American sports like NFL Football.   In an article, a sociologist at Florida State University who specializes in Hispanic assimilation, Hernan Ramirez,  states that Hispanic kids eventually will become the parents of fully Americanized descendants whose only link to their cultural heritage will be a surname, religious practice or holidays.

In my opinion, this is not totally accurate, as there will be more things that will link young Hispanics to their cultural heritage, things like family, food, language, skin color etc. Nevertheless, yes, the next Hispanic generations will be a little more Americanized and will watch a lot more football than the previous generations. More football and less fútbol.

This post is also available in: Spanish

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