Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Latin American Currencies

Latin America on the Rise

Written by Christopher Stanley on . Posted in International, Marketing, South America

Latin American Currencies

Prior to becoming President of Chile in 2010, Sebastian Piñera was a businessman with major holdings in such companies as the Chilevision TV station,  Colo-Colo (one of the top soccer teams in Chile) and LAN Airlines.  Recently he was featured in articles in The Economist and CNN looking to the future of Latin America.

“We, the bicentennials” refers to Chile and other Latin American countries that have recently celebrated 200 years of independence. While much of the news that the world sees coming out of Latin America may be negative- from Venezuela’s chaos to violence in Mexico and Central America, it is refreshing to see a positive viewpoint of the region.

While citing issues of poverty among others, there are some decidedly positive comments that describe a strong base for the region.

– “a vast and fertile territory, abundant natural resources, two sister languages and a shared culture, increasingly strong democracies”
– “have not had to endure wars such as those that devastated Europe, nor racial conflicts like those that still divide the African continent, nor religious strife such as that afflicting the Middle East.”

Having not only lived in Chile, but worked with businesses throughout Latin America, I have to agree that there is an increasingly positive business climate both inside and outside the region. I can also say that our company, Alcance Media Group is not alone in its increasing focus on marketing to Latin America and are seeing increasing competition from both national and international companies.

It is possible to cite studies by the likes of Goldman Sachs forecasting that by 2050 Brazil and Mexico will be permanent fixtures within the world’s six largest economies, as well as some recent examples such as:

Carlos Slim Helu from Mexico: The richest man alive
– Chile’s LAN Airline merger with TAM to create the second largest global airline.
– Grupo Bimbo, a Mexican company, started purchasing U.S. based companies in 1994 and today incorporates many historic American brands into Bimbo Bakeries USA.

While most would agree with the sentiment that much of the risk facing Latin America is political, overall, companies outside the region are investing in it, and there is increasing investment globally coming from the region.  Investors and marketers alike should definitely be open to these opportunities.

This post is also available in: Spanish

Tags: , , ,

Christopher Stanley

Alcance Meda Group‘s Founder/CEO Chris’ path to Hispanic culture wasn’t obvious growing up in Midland, Michigan. Today Chris leads a multicultural staff, travels frequently to Latin America.

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more