Trust in Online Ads

Trust In Online Ads Grows

Written by Beto on . Posted in Marketing

Trust in Online Ads

Trust in Online Ads

A recent article on Tech Crunch summarized Nielsen’s Global Trust in Advertising Survey which shows that while those surveyed do not trust online ads as much as print, radio and television, there has been a growth in trust for online search and display ads when comparing survey results from 2007 and 2012. Interestingly, the survey also found that confidence in paid television, magazine and newspaper ads declined by 24 percent, 20 percent and 25 percent respectively since 2009. In addition, those surveyed expressed a desire to see ads tailored to their needs.

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