Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Mexican Immigration Comes to a Screeching Halt

Written by admin on . Posted in Marketing

Cross Border Mexicans

Cross Border Mexicans

Major news outlets, from CNN to USA Today, have covered Pew Hispanic’s newest report, titled Net Migration from Mexico Falls to Zero- and Perhaps Less. The report confirms what some have been seeing on a smaller level recently: not only are less Mexicans immigrating to this country, but as the title states, migration has possibly fallen to below zero. Not only are Mexicans not coming to the U.S., but it seems that more are returning home to Mexico than before.

The study authors attribute the drop in immigration to several sources: the weakened U.S. job market, heightened border enforcement, a rise in deportations, the increased danger of illegal border crossings, as well as the decline in Mexico’s birth rates and better economic conditions in Mexico. With the exception of these last two, the main factors in Mexicans fleeing the U.S. appear to be punitive immigration measures adopted recently in the U.S. Is this really the main cause of the decline in Mexican immigration though, or does the improving Mexican economy have more to do with things? If Mexicans are indeed fleeing this country, it would be interesting to ascertain whether it’s because this coincides with the biggest recession in the U.S. since the Great Depression, or whether it has to do with heightened border enforcement. I would argue that, while the mainstream media has portrayed this report as a positive thing, it does not augur well for the economy. I would like to see the statisticians compile a graph comparing rises and falls in Mexican immigration to the overall health of the U.S. economy. I imagine if the economy picks up steam in the next few years, we may see more Mexicans.

Jose Villa also wrote about the study’s potential impact on the Hispanic marketing industry in his blog post, What the slowdown in Mexican immigration means for the future of Hispanic marketing. He emphasizes that the demographic trend of growth in the Hispanic population within the U.S. coming from births rather than immigration should continue, and he also reminds us that not all Hispanics in the U.S. are Mexican, though Mexicans represent a sizeable majority. This means that Mexicans will represent a smaller share of the Hispanic population. For these two reasons, Hispanic marketing will still be relevant. But perhaps campaigns will have less of a Mexican accent, and more of a Puerto Rican, Cuban or Salvadoran accent?

This post is also available in: Spanish

Tags: , , , ,

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more