Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Archive for May 7, 2012

Ad Age Agency Issue

Blurring the lines: PR agencies buying media

Written by Christopher Stanley on . Posted in Digital, Marketing

Ad Age Agency Issue

Ad Age Agency Issue

As a digital media organization we are always keeping an eye on which clients are reaching out to the Hispanic or Latin American markets.  Working with major media agencies as well as local full-service agencies, we are able to tailor our services to meet their needs.  While we have been aware of the efforts of major agencies to incorporate multicultural into their offerings as well as Hispanic agencies looking to enhance their total market business, I found the recent Ad Age Article about PR agencies increasing their media buying efforts to be very interesting.

At the end of the day, everyone is looking for new business opportunities and looking to fulfill their clients’ needs.  The article “PR Agency Media Buys Rising to New Heights” points out the recent example of Gatorade running a series of webisodes as well as online ads, not through its media or digital agency but through its PR agency.  According to the article, it is a growing trend in public relations, where the key “storytelling” prowess is not just translating to earned media, but also to paid media.

While the media billings are small in comparison to major agencies, you can be sure that there are many small/mid size agencies who would be very interested in these opportunities.  On the other hand, in order to continue growing, the PR agencies will need to invest in expanding their teams to service these new opportunities.  For media planners who have been made available in the frequent contraction of agencies when they lose a large client, this may offer another avenue to continue with their career.   And for media providers, this is a new area that warrants watching.

Colombia Online

Colombia: Digital Ad Revenues Continue to Increase

Written by admin on . Posted in Marketing, South America

Colombia Online

Colombia Online

IAB Colombia and PriceWaterhouseCoopers recently published a study showing that online advertising in Colombia continues to grow. A total of 126,366 million Colombian pesos were invested in digital marketing in 2011 (the equivalent of $72 million U.S. dollars). This figure also represents a growth of 33.46% in comparison to 2010, although growth from 2009 to 2010 was more dramatic, at 89%.

Colombia is home to media properties such as Colombia.com, El Colombiano, and Caracol TV, among others. The study used the reporting of figures from 28 media companies and 21 agencies, which included both investment in digital media and SEM. Looking at both 2011 and 2010, display continued to take the lion’s share of ad dollars, with 79% in 2011, followed by search, and then social media campaigns.  Mobile and video continue to make up less than 3% of the pie.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more