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World Cup 2014

World Cup Brazil 2014 “Brazil is Calling”

Written by Fernando Rosales Aguilar on . Posted in Marketing

World Cup 2014

World Cup 2014

Brazil’s Department of Tourism has launched a new mobile application to familiarize its potential visitors with the 12 host cities of the next World Cup, which will take place in the country. The application is called Brazil Quest and can be downloaded free for iPhone, iPad, and Android. The application is about the travels of the alien “Yep” in the 12 Brazilian cities.

Brazil Quest is part of the campaign, “Brazil is calling. Celebrate life here,” launched last year by Embratur (the organization of tourism in Brazil). The campaign was created to promote tourism in the country, especially the upcoming sports events to which it will play host: The Soccer World Cup and the Olympics in Rio de Janeiro in 2016.

Last year, Embratur launched a “soccerized” interactive site where it provides information about the cities that will be the headquarters of the World Cup event. The site, www.brasilnetwork.tur.br/worldcup, provides users with information about each city, maps, cultural facts, videos, and photos with free tourist information. It also allows one to make comments.

Also, last week FIFA announced the launch of its new YouTube channel where one will be able to see videos about the presentation of the 2014 cup in Brazil and highlights from previous cups. The channel is called FIFA TV and also includes videos about the Argentine soccer star, Lionel Messi, in the 2010 cup in South Africa.

This post is also available in: Spanish

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Fernando Rosales Aguilar

Born and raised in San Salvador, El Salvador, Fernando Rosales earned a degree in Information Technology from the University of Don Bosco and worked as Chief Content Developer at Opinion Meter before starting his own IT firm and joining Alcance Media Group.