Archive for May 15, 2012

Add Your Mom on FaceBook

Add Your Mother on FaceBook, A New Marketing Campaign

Written by admin on . Posted in Marketing, Social Media

Add Your Mom on FaceBook

Add Your Mom on FaceBook

The Central Lechera Asturiana has presented a campaign that asks young people if they would accept or reject a friend request from their mothers on the popular social network.

Mother’s Day is always an excuse to create a myriad of marketing campaigns, however, few have been so original as the campaign by the Central Lechera Asturiana “Add your Mom on FaceBook.”

And the idea has not disappeared- everything started with a video on YouTube. In it, a young man named Álvaro Garrido receives a friend request from his mother, who wants to add him to her FaceBook.

During the short, Álvaro tries to explain to his mother that he is not going to add her because his friends will taunt him, however, he won’t do it in the usual way. He will carry it out with an original and catchy song that will make him a summer “hit.”

On the other hand, the video also gives us his mother’s opinion. Bernice (LeidiMama on Facebook) tries to make Álvaro add him on the social network, promising that she will not put up pictures from his childhood nor fuss over him on the net.

Help Álvaro decide if he should add his mother on FaceBook.

This curious stop directs users to a web page on which, by means of Twitter and Facebook, Álvaro asks the help of internet users in order to make the decision to accept his mother ‘s friend request.

The question is “What would you do? Would you add your mother on FaceBook?”

Glenn Llopis

How to Earn Hispanics’ Trust

Written by admin on . Posted in Uncategorized

Glenn Llopis

Glenn Llopis

Glenn Llopis, who writes “The immigrant perspective on leadership & workplace innovation” for Forbes Magazine, recently penned an opinion piece entitled “Earn the Trust of Hispanic Consumers and Your Brand Will Dominate“.  Frankly, I am a bit leery of articles that start sentences with “Hispanics believe…” (as this article does), but Llopis’ punchline is quite good.

To begin with, he notes that this moment is essentially a “time-sensitive opportunity for America’s corporations” to create a relationship with US Hispanics. He cautions companies not to believe that they will steamroll Hispanics because of how their brands have been accepted in the mainstream market. This he refers to as the ‘old way’ to do things, and he warns that this approach “hurts your brand and is a waste of time and money.” Llopis points out that Hispanics are fighting to hold on to their cultural identity in the US, and that steamrolling their voice only adds to the stress of the fight. Instead, he suggests that companies:

1. respect and empower Hispanic voices – even if only with respect to how they view/use the company’s brand.

2. help create opportunities for community advancement, “to earn our trust and vote of confidence.”

Good suggestions, I think, and again point out the need to use intelligent, dialed-in interlocutors (for me this means Hispanic agencies with deep experience, or Hispanics with deep experience at GM agencies) to help brands create a conversation with US Hispanics, and develop meaningful opportunities to help the community define itself.