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Televisa

Televisa Poised to Conquer U.S. Market

Written by Susan on . Posted in Uncategorized

Televisa

Televisa

Though it was just a small news item in a recent issue of The Hollywood Reporter, the news of Televisa’s first quarter earnings report was certainly significant to those who watch the Latino media landscape. Televisa, the Mexican media giant, reported first quarter net profit in 2012 of 1.5 billion pesos, up from 780 million pesos a year ago (the first figure is about $118 million). Net sales rose 15% to 15.2 billion pesos, driven mostly by solid ad sales from TV, given that it controls an estimated 70% of the broadcast TV market in Mexico. Televisa also saw an increase in the subscriber base at Sky and its three cable TV operations.

In January, Televisa announced a programming and development partnership with Lionsgate, including plans for English-language content. Televisa’s Spanish-language content is also broadcast in the U.S. through a program license agreement with Univision. Watch virtually any telenovela on the station, and chances are it was produced by Televisa. It will be interesting to see how the company continues to expand its reach in the U.S. Hispanic market in the future.

This post is also available in: Spanish

Susan

A Mexican-American from San Rafael, California, Susan Ayoob holds a B.A. in Literature from UC Santa Cruz and a Masters in Translation from the Monterey Institute of International Studies. She has lived in Spain, France and Mexico, and thus has an appreciation for Manchego, Camembert, and Cotija.

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