Archive for May 21, 2012

Landing Page

10 Advantages of Company Landing Pages

Written by Fernando Rosales Aguilar on . Posted in Marketing, Technology

Landing Page

Landing Page

Landing pages are used as a tool to promote a product or service in a personalized way, raising the level of conversion of traffic generated by our SEM marketing companies with Google AdWords, Yahoo!, eMail Marketing, Affiliates, etc.

Advantages:

1. Maximum personalization when it comes to adapting the page to show the particularities of a product or service: the offer, its characteristics… and in general, the look & feel adapted with a specific layout, colors, images, and typography, furthermore, a personalized formula for the concrete necessities of the landing page.

2. Simplification of the navigation possibilities by keeping the visual distractions to a minimum in order to guide the visitors to the generation of an immediate contact via form, phone…

3. Utilization of the most effective commercial language that is used on the corporate website when it comes to presenting the product for a clear call to action.

4. Possibility of using one’s own domain so that it is notable and easy to remember, to communicate the name of the product or its utility… The domain is used as reinforcement of the commercial message used in advertising.

5. Total control of the results of the various campaigns that direct visits to this website to have fully differentiated information concerning this page.

6. The creation of an additional corporate web page which allows one to multiply the presence of our company in the search results.

7. Agility, well, not that it is necessary to involve the IT department of the company, since this could be an externalized project.

8. Security, since it is not necessary to access the FTP of the corporate website.

9. The page constantly has the improved possibility of adapting our landing page in conjunction with the results offered by a campaign without limitations.

10.  Increase of the profitability of our campaigns both online and offline due to increased conversion rate of visit to ‘lead’ or client result of the sum of the previous reasons, thus allowing quick recovery of the investment in the design of a landing page.

Hispanics and Cultural Sustainability

US Hispanics: Cultural Sustainability

Written by Dane Lutes-Koths on . Posted in Marketing, U.S. Hispanic

Hispanics and Cultural Sustainability

Hispanics and Cultural Sustainability

The Hispanic market within the US is changing.  Now over 50 Million people, wielding more than a trillion dollars in spending power, the Hispanic market is no longer avoidable for businesses that wish to have success going forward.  Latinos will account for the majority of population growth in the US in the next 5 years. This growth is no longer driven by immigration but by US births, and a new generation of Hispanic Americans is changing the face of the US Hispanic market.

The ever-changing landscape of the US Hispanic market has advertisers scrambling to find relevant ways to connect with this market.  As more and more research comes out and the complexity  of this population segment begins to reveal itself, it becomes clear that old approaches will not work.  Advertisers are becoming concerned that they will lose the ability to separate out Hispanics and they will eventually blend into the US ‘melting pot’.

I just read an article put out by Nielsen called The State of Hispanic Consumers which paints a different picture.  As a Hispanic marketing professional, I read a lot of articles and most of them say the same thing.  This one, on the other hand, brings some new interesting ideas to the table.   The foundation of the article is that “Nielsen has identified several unique circumstances that combine to make Hispanics the largest population group to exhibit culture sustainability—ever”.  It is well worth a read, but here are some of the main points:

  • The overall U.S. population is graying, but the Latino population remains young
  • Technology and media use do not mirror the general market
  • Latinos exhibit distinct product consumption patterns
  • Rapid Latino population growth will persist
  • Hispanic culture is sustainable