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RockMelt, the Browser with a Social Twist

Written by Alfredo C. on . Posted in Digital, Marketing, Social Media

RockMelt

RockMelt, the Social web browser

With the arrival of Facebook it has become common to leave a tab of your browser open and connected to the network while browsing the web with other tabs. It was this trend that gave light to what we call a “Social web browser,” RockMelt.

Rockmelt is a relatively new web browser whose potential and novelty is “social.” It is based in Chromium, (the open code project behind Google Chrome), and it offers a complete integration with Facebook and the communication mediums which translates into a modified interface.

RockMelt solicita que te registres usando Facebook

RockMelt ask you to register using Facebook

Once installed, it will do something that no browser has done before; ask you to register using Facebook. The browser will work almost like an application of the site, and Facebook will ask you to give authorization so that Rockmelt can post on your wall, see your friends’ status, send messages, access the chat, etc. In doing this, the bar on the left will be populated with your profile contacts. One click and you can chat with them as if you were on Facebook. The chat windows can separate into separate windows.

Essentially, what it is looking to do is to download special applications in order to revise your Twitter and Facebook account, and the feeds. It is very interesting that aside from so many social networks and accounts that you can have, the browser does not notify you every time that one is updated, so it is possible to concentrate on the site that one is on without opening other windows.

On the other hand, joined to the list of open tabs, we find, for example, the classic icons of Facebook for friend requests, messages, notifications, and buttons to publish or share the page that is currently being viewed.  Among other things, by writing the name of one of our friends, we can quickly see their profile, write a message on their wall, or send them a message.

Rockmelt Interface

Rockmelt Interface

On both sides of the screen, there are two vertical bars, referred to as “borders.” The right one shows the friends who are currently connected to chat, and by clicking on one, you can open a chat window and start the conversation. On the left, however, we find the “app” bar (similar to the classic feeds), which allows us to see the updates immediately from the site associated with them. If an application is available for the website that is currently being shown, Rockmelt is going to inform you about it, and we can add or eliminate its access to the application center. It is a type of addition where one can find the search application by name or by such categories as “culture, music, or technology.” The list of applications is quite long and covers the most popular sites in the world, including 500 pixeles, Engadget, Twitter and GameSpot.

To sum it up, with RockMelt, one can surf the web freely, maintaining total control of Facebook and sites of interest. The browser can be downloaded for free for Windows and Mac systems. The developers are also planning to launch a version for Linux systems.

This post is also available in: Spanish

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Alfredo C.

Born in Havana, Cuba. Bachelor’s degree in Graphic Design and a Master’s degree in Web Design and Development.

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