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California’s Demographic Changes in 2012

Written by admin on . Posted in Marketing, U.S. Hispanic

Hispanic Vote

Hispanic Vote

In an election year it is important to know the demographics of the state in which one is running.  In an article released by the Center for American Progress, the Center highlights ‘The Top 10 Things You Should Know About California’s Demographic Changes and Immigration Politics.

In advance of California’s Republican primary on June 4th, Vanessa Cárdenas and Angela Maria Kelley released 10 important facts about immigrants and people of color in California that display their significant economic, cultural, and electoral power. “Vanessa Cárdenas is Director of Progress 2050 and Angela Maria Kelley is Vice President for Immigration Policy and Advocacy at the Center for American Progress.”

  1. Communities of color are driving California’s population growth.
  2. Voters of color make up a large share of California’s electorate.
  3. Close to half of the immigrants in California are naturalized citizens—meaning that they are eligible to vote.
  4. With the most recent redistricting process in California, 19 out of 53 congressional districts are now majority Latino, the largest number of majority-Latino districts in the country.
  5. California led the country when anti-immigrant politics surrounding Proposition 187 in 1994 helped flip the state from red to blue.
  6. In 2011 California passed a state DREAM Act.
  7. Communities of color add billions of dollars to California’s economy as consumers.
  8. Californian business owners of color own over a quarter of businesses in the state and employ thousands of workers.
  9. Immigrants are essential to California’s economy as workers.
  10. Immigrants contribute billions of dollars in state and local taxes.

In election years it’s important to reach your audience in a way and a location that they trust.  Alcance Media Group utilizes top tier news media publications to reach the US Hispanic market in a way that makes sense for the audience.  Using a partner like Alcance MG to get your message out can be the difference between winning and losing an important state, like California.

This post is also available in: Spanish

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