This post is also available in: Spanish
The Pew Hispanic Center has just released a study that delineates information for the various Hispanic subgroups in the U.S. The report allows us to see that Americans of Mexican descent are the biggest subgroup among Hispanics, counting for 32.9 million of the 50.7 million Hispanics in the U.S. The 10th biggest group is Peruvians, who number approximately 609,000.
In between those two nationalities are, from 2-9: Puerto Ricans; Cubans; Salvadorans; Dominicans; Guatemalans; Colombians; Hondurans; and Ecuadorians. The other aspect of the study that provides insight is the breakdown of the top country for each group. So we learn that, for example, that there are three counties in the U.S. that are home to these 10 biggest Hispanic sub-groups. Los Angeles County is home to the highest percentage of Salvadorans, Guatemalans and Mexicans; Miami-Dade County is home to the highest number of Colombians, Cubans, Hondurans and Peruvians, while Puerto Ricans and Dominicans predominantly reside in the Bronx (the number one county for Ecuadorians was nearby Queens). For example, did you know that Cubans in the U.S. have a median age of 40, while Mexican-Americans have a median age of 25? And that 30% of Peruvians in the U.S. have a Bachelor’s degree, with Salvadorans having the lowest percentage, at just 7%. I would encourage marketers targeting the Hispanic market to peruse the study, where they can find out statistics about educational levels, median age, English proficiency and more.
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