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Wooing Latino Voters

Written by admin on . Posted in Marketing, U.S. Hispanic

Marco Rubio and Julian Castro

Marco Rubio and Julian Castro

With the 2012 Presidential election approaching, both parties are aggressively wooing Latino voters.

Republicans chose Senator Marco Rubio of Florida, a Cuban-American, to introduce Mitt Romney. Democrats picked Mayor Julian Castro of San Antonio, a Mexican American, as keynote speaker for their convention.

Rubio, 41, was born in Miami. His parents left their native Cuba for the U.S. 2½ years before Fidel Castro overthrew the Cuban government.  Julian Castro, 37, was born in the U.S., as were his parents.

Castro made history as the first Hispanic American to deliver a keynote speech at a political convention.  Castro’s address included some sharp critiques of Mitt Romney’s economic policies and drew on his own compelling personal story — which, like that of keynote speaker Barack Obama in 2004, includes inspiring anecdotes of family sacrifice. In Castro’s case, part of the tale is his grandmother’s immigration from Mexico, which he portrayed as an all-American story. It seems likely that Castro, the Mayor of San Antonio, will use this speech as he eyes higher political aspirations, but this will not be without struggles..

With a commanding lead among Latinos over GOP nominee Mitt Romney, President Barack Obama is still persuading Latinos that he deserves a second term.  In the polls, Obama’s challenge isn’t winning over more voters—it’s motivating them to head to the polls.

 Angelo Falcon of the left-leaning National Institute on Latino Policy told Fox News Latino that:

“If anything’s going to motivate Latinos to show up, it’s the Republican Party’s stance on issues affecting Latinos,” “More than Obama motivating Latinos to get out there, it’s going to be Republicans motivating Latinos to come out and vote against them.”

This post is also available in: Spanish

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