Bilingual Toys at the Toy Fair in New York City

Written by Beto on . Posted in Marketing

Toy Fair 2013

Toy Fair 2013

Portada recently wrote a review of the annual Toy Fair in New York City, now in its 110th year and host to more than one thousand manufacturers, 30,000 visitors and over 100,000 toy products.

Noting the growing number of Latinos in the US and their burgeoning buying power, the article discusses how major companies like Mattel are responding with Spanish-speaking and bilingual toys.

There is a 21-piece kitchen set for Dora the Explorer (whose name in Spanish also rhymes: Dora La Exploradora), while classic figurine lines like “Little People” will finally have a multicultural offering, with a new Latina character named “Mia.”

Finally, the article discusses how toy manufacturers are grappling with technology, and how it is both ever-present in the lives of children (and thus a competitor for children’s attention, and dollars), and native to them in a way that it was not for previous generations who have encountered technology as adults.

This post is also available in: Spanish

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