When: November 3 – 5, 2013
Where: JW Marriott Los Angeles L.A., 900 W. Olympic Blvd., Los Angeles, CA 90015
“Marketing to a Multicultural Nation” is the theme of the 2013 ANA Multicultural Marketing & Diversity Conference. The face of America is changing and with it the way advertisers connect with customers is also changing. Just last year, it was widely reported that for the first time, racial and ethnic minorities make up more than half the children born in the U.S. While this shift was expected, the official announcement was nonetheless a landmark as the multicultural market is increasingly becoming the new general market. And at last year’s conference, Walmart shared the forecast that 100 percent of the growth over the next five years for Walmart and the retail category overall would be driven by multicultural consumers, highlighting the importance of marketing to a multicultural nation. The 2013 ANA Multicultural Marketing & Diversity Conference will help marketers navigate this changing landscape and provide case studies and ideas on driving business growth.
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