We hear all talk about Hispanics and mobile devices; in fact we have written many articles about the increase of Hispanics who are starting to own a mobile device. Within the same topic we look at what kind of things they are purchasing on their smart phones. In one of my recent articles “Hispanics Buying Power in Mobile Apps” I spoke of the amount of money Hispanics spend on mobile apps, about $500 million in 2011. Today I came across another article, which featured insights that shouldn’t surprise me, but still managed to.
The article in eMarketer states that 25.6 million Hispanics will be using smart phones by the end of 2013, that’s 47% of the Hispanic population or nearly half of all US Hispanics. This 47% represents the second-highest penetration rate among all US ethnicities; Asian led this category. Social Lens Research and mobile gaming company MocoSpace conducted a study of Hispanic travelers about the usage of their mobile devices before a trip and during the trip. Before the trip 42.2% of Hispanic users who took the survey used their phones to get directions and during the trip 62.6% used their phones to take pictures or video.
Hispanics are not just buying the latest technology (in this case mobile phones) but they are also putting them to good use. This is very useful information for Marketers, to know that Hispanics are not just buying the gadgets but also engaging with them at an exceptional rate.
This post is also available in: Spanish
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