Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Latinos, Also Big Fans of Football

Written by admin on . Posted in Marketing, Sports

Latinos and Football

Latinos and Football

Hispanics are known to love fútbol AKA soccer in the US. There is an assumption that fútbol is the only sport Latinos play and watch. As a Latino I would not blame those who assume this, since in Latin America fútbol is our number one sport,- we watch, eat and breathe this sport. Don’t get me wrong, we have other sports, but they are just not as big.

I am here to let the reader know that Hispanics are not just watching fútbol, the Hispanic community is also watching American football. According to Nielsen, in 2012 about 10 million Latinos watched Super Bowl XVII. The number of Latinos watching football is increasing so fast that even the NFL is noticing. In the U.S. the month between September 15th and October 15th is known as Hispanic Heritage month, and during this month every NFL team holds an event celebrating the occasion. For example, on September 10th seven players from the Indianapolis Colts hosted a football camp for 200 local Hispanic youth.

Other teams celebrate this month in many different ways, but the point is to increase awareness in the Hispanic community that the NFL is also a sport for us. The NFL has noticed the increase in Hispanic viewers, and this helps the NFL with ratings.  This definitely gives advertisers another way to target Hispanics, since they can now use sports such as both fútbol and football when trying to reach Hispanics.

This post is also available in: Spanish

Tags: , , ,

Trackback from your site.

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more