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The Reign of Spotify Now in Latin America

Written by Florencia Serra on . Posted in Digital, Marketing

Spotify now launched in Argentina.

Spotify now launched in Argentina.

Spotify – the digital music service created in 2008 by Daniel Ek and Martin Lorentzon in Sweden – launched in Argentina this week. The on-demand music app is now available in 32 nations around the world, its business booming with 24 million active users and 6 million paid subscriptions to access over 20 million songs.

Spotify kicked off in the U.S. a year and a half ago and now has 24 million active users, 6 million of whom pay for a subscription. It’s also the fastest-growing digital music provider ever and is second only to Pandora in its reach.

About 48 percent of smartphone users listen to music on their device, making it the fourth most popular media-related activity after social networking, games and news, according to a ComScore survey of mobile behavior released in February.

Spotify offers its users three options: The basic desktop streaming service is free with ads; the paid-for Unlimited tier offers ad-free playback on desktops; while the Premium version is ad-free on mobile and desktop, and includes offline playback.

If you ask me, I believe Spotify is great because it allows users access to a seemingly unlimited library of music and other users’ playlists. There is, of course, the social component to share what you’ve been listening to with friends in all the social networks. Bonus: you switch to a “private session” option if you don’t want anyone to see you’ve listened to “Call Me Maybe” 50 times in a row!

This post is also available in: Spanish

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Florencia Serra

Alcance Media Group’s most recent hire, Florencia Serra is our Southeast Account Executive. Born in Montevideo, Uruguay, Flor moved to South Florida over 10 years ago and then on to Indiana where she attended Indiana University, earning a Bachelor's degree in Journalism with a concentration in International Studies.

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