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Google and its Bet on Spanish-language Content

Written by admin on . Posted in Digital, Marketing

It is estimated that 10% of the planet will speak Spanish in 2050

It is estimated that 10% of the planet will speak Spanish in 2050

Today, whenever we have to or want to be looking for some kind of information, we search for it using the internet, but sometimes, we don’t find the expected results. When this happens regularly we think that said information does not exist, but what is actually happening is that the content is simply in another language.

According to Internet World Stats, users that speak Spanish consume 55% of the content in English, and only 5% of web content is in our language. This measurement is due to a marked deficit of Spanish-language content.

One telltale sign is the amount of users of each language and the content available online. In the report we find that despite Spanish being the second-most spoken language in the world after Chinese, Wikipedia shows Spanish in eighth place in relation to the number of articles written in different languages. There are more articles written in Swiss and Dutch than in the language of Cervantes.

According to some projections, in the year 2050, 10% of the world population will speak Spanish. This information is not far from reality if we take into account the exponential growth that Latin America’s  spanish speaking population experiences year after year, not to mention Spanish speakers in the United States, as well as an vast amount of people that are opting to learn Spanish all over the world. In short, Spanish-language content has more demand every day.

In this respect, Google has decided to give a new boost to Spanish-language digital content production through a project with Centro Knight from Periodismo Digital. The initiative targets journalists, professors, and students that want to develop journalistic endeavors, looking to not only incentivize the content generation, but also to create revenue on new digital platforms as well.

To me, it seems increasingly important that the entity with the most power on today’s web, Google, becomes a factor of change; betting on the development and creation of content and platforms in our language. It is something that will not only allow spanish-speaking users to have more of a voice on the web. It will also serve to sever cultural barriers and and why not, thinking more idealistically, the social gaps that have been difficult to get past for centuries.

This post is also available in: Spanish

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