The World Cup is about six months away from kick-off and many advertisers are already starting to plan their budgets for the biggest tournament in the world. According to FIFA the 2010 World Cup that was held in South Africa was shown in every single country and territory on Earth, including Antarctica and the Arctic Circle. The FIFA article also states that television broadcasts of the event broke viewing records in many markets around the world, reaching over 3.2 billion people around the globe or 46.4% of the entire world population. These numbers represent an 8% increase from the numbers of viewers in the 2006 FIFA World Cup held in Germany.
Based on those numbers we know that almost half the world tuned in to watch the World Cup in 2010. This stats alone tells you that the audience that will watch the Brazil 2014 World Cup will increase for many reasons. Technology has developed to where there are many other ways for viewers to watch the World Cup, one obvious example will be through digital video. Earlier, I wrote an article “The State of Video Ads 2013” where I state that video ad revenues have increased in just a matter of a year. This is due to the fact that viewers are now looking for other ways to watch sports, listen to music, catch up on news, etc. Many viewers may not be able to go home and watch their favorite show because they are at work, which leads the viewer to stream it on their computers at work, for instance.
Digital video content has been growing on its own throughout the years, but now with the technology already in place and with the help of the number-one world-wide sport tournament, the content will increase tremendously.
Now we have an idea as to why advertisers are allocating their budgets to digital video for the upcoming World Cup, the sooner these advertisers start the sooner they will start seeing revenue.
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