When:Wednesday, August 13 – Friday, August 15, 2014
Where:San Antonio Marriott Rivercenter, San Antonio, Texas
Total Market: Tapping Into the Power of Bicultural Latinos Through an Integrated Approach.
A “total market approach” involves shifting away from focusing on Hispanics or any specific culture and moving to a platform that integrates all the cultures into one strategy. This year’s conference will explore how this new approach impacts Hispanic marketing, especially as bicultural Latinos become a growing and more influential segment of both the Hispanic and general markets.
Learn all about the “Total Market” approach and much more from experts in Register for the 2014 Hispanic Retail 360 Summit!
Hispanic Retail 360 Summit is the premier cross-channel event that focuses on retailing to the growing Latino market. The conference and exposition is aimed at helping retailers maximize their business with the growing Hispanic market in the U.S. While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.
The Hispanic Retail 360 Summit invites top retailers, suppliers, and Latino marketing experts to share their thoughts, insights, and feedback with one another. Topics on marketing to Hispanics will include consumer interests/trends, food merchandising, department store merchandising, specialty retailers, and many others.
Hispanic Retail 360 is produced by Stagnito Media and its market leading brands, Progressive Grocer andConvenience Store News.
More Info: http://www.hispanicretail360.com/
This post is also available in: Spanish