First of all, a quick shout out to the Interactive Advertising Bureau (IAB) for doing an admirable task of bringing together the digital advertising world and being an advocate for both advertisers and publishers. They have provided for my company, as well as many others, research, advocacy, a standardization of ad sizes, and even commonly accepted business practices such as their Standard Terms & Conditions for Digital Advertising.
Secondly, I wanted to share the IAB 2014 Interactive Advertising Outlook (available in the Research Center) which is a great resource that is worth a quick look.
It is no secret that the digital audience as well as ad spending is expected to continue to grow. However, this outlook from IAB also gives some trends over longer periods such as Online Advertising’s Growth from Q1 2001 – Q3 2013 to a combination of actual and projected numbers broken down by media type. For example: Digital Ad Spend for a projected period of 2012-2017 estimates a 71% increase in Digital, and a 29% decrease in Print over the same period. There are also samples of what is projected for Video (PIC: Slide 25) and for Mobile (PIC: Slide 32) that compares what happened in 2012 to expectations for 2017.
When I came across the presentation for the 2014 Outlook, it made me realize that it has been too long since I visited the IAB site. It is a great resource for sellers, publishers, students, or anyone even remotely interested in what is going on in the industry.
This post is also available in: Spanish
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