The biggest sport event of the year – the 2014 Brazil World Cup – went live yesterday. Millions of people watched the very first match between Brazil and Croatia, including myself. Right away, I saw multiple advertisers promoting brands, products, names, etc.
There’s really no better place and time to do so. I watched the game in Spanish and paid special attention to all the advertising, which included McDonalds, Coca Cola, and many more.
One specific advertiser that caught my attention was Nissan. I read an article in Autonews that Nissan will run ads on all major Spanish-language TV Stations through July 13. Nissan is also focusing on social media to feature passionate Latino soccer fans playing soccer.
One part of the article that caught my attention was Nissan’s statement that the reason for targeting Latinos is because they assume that soccer is more closely followed by Latinos than the average American household. I have to agree 100% with Nissan. I also believe that Hispanics are true fans of soccer, and that a higher percentage of Hispanics watch soccer than other ethnicities in the US.
It is exciting to see an event that only happens only once every four years. And for me personally, it is also exciting to see advertisers planning for it and targeting those true soccer fans in order to grow their name and, most importantly, their revenues.
This post is also available in: Spanish
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