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Written by Alfredo C. on . Posted in Digital, Marketing, Technology

Google Authorship

Google Authorship

The news that Google plans to eliminate the pictures of authors from search results was unexpected, but it’s probably not surprising for many SEO’s. It’s being done in an effort to provide a better mobile experience by cleaning the mess of results, said John Mueller.

The decision is a bit surprising since for months, Google has been trying to personalize and improve its search results to give them a more ‘human’ aspect. It has done this mainly through the pictures of authors, in addition to documenting the importance in terms of recognizing content as original sources.

Google has justified this decision by saying that in this way, the mobile experience will improve considerably and match the Web.

The fact that the number of how many Google+ circles an author is in has disappeared is also noteworthy, and it happens just a day after a Google I/O 2014 keynote in which Google+ was not mentioned even once.

It will be interesting to see the results of this decision and how it will affect Google users who have gotten used to authorship and the pictures and information about circles.

Do author’s pictures influence your behavior on Google searches?

Please complete the survey below to see the results:



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Alfredo C.

Born in Havana, Cuba. Bachelor’s degree in Graphic Design and a Master’s degree in Web Design and Development.

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