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Written by admin on . Posted in Marketing, U.S. Hispanic

“No Latino Allowed Beyond the Employee Level” -21st Century Translation

“No Latino Allowed Beyond the Employee Level” -21st Century Translation

Based on to the 2013 Corporate Governance Study (CGS), one can deduct that Corporate America does not welcome Latin@s:

  • Across the nation’s Fortune 500 companies, there are just 10 Hispanic CEOs
  • Only 3% of Hispanics serve on corporate boards, which is about 137 out of 5,511 available board seats

Despite the 60 million Latino consumers, with a buying power of $1.3 trillion market, the Corporate Boards do not reflect the growing Hispanic market. Here to challenge this disconnect between the $1.3 trillion Hispanic market and the corporate realm, and to advance the inclusion of Hispanics in Corporate America, is the Hispanic Association on Corporate Responsibility (HACR).

Cid Wilson, the HACR’s new president and CEO, fervently believes that “there’s still this so called ‘good old boys’ club of board members who really keep to their vest whenever a board seat opens up…and we believe that we have to advocate to the corporations that that culture does not serve them well.”

Wilson argues that these companies are not reaching their full potential because they do not know how to cater to the Hispanic market. I mean, who better to craft a million-dollar media plan to reach out to Latinos in the U.S. than a professional Latina/o her/himself? If they want to really capitalize on this ever-growing and rapidly changing market, they need to begin taking longer strides (not steps) to have their C-Suites -CEO, CFO, COO-reflect the market they are striving to target.

Here an article which shows half of the 10 Latino CEOs in Fortune 500 Companies in the United States:

Where is the 11th, 12th, 13th, etc, Latin@ CEO? I want to meet her/him.

This post is also available in: Spanish

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