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Written by Eduardo Reyes on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Start Up Chile

Start Up Chile

Nowadays, more and more entrepreneurs are convinced and claim, “Entrepreneurship is no longer an art, it’s a science”. That’s probably the reason a book like “Lean Startup” has become so famous. In it, its author, Eric Ries so categorically states, “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”

Within this simple statement it is possible to recognize a singular characteristic, which is that entrepreneurship knowledge is “transferable”. Wow! Take note, this is very important.

Under the premise of networking, if we increase the connections between entrepreneurs not only can we benefit from the possibility of sharing business contacts, but we can also share experiences, visions, and ambitions. In other words, if we want more entrepreneurs with international visions and thirsty ambitions, we must connect them with others who have this kind of sight.

In Chile, there’s a program created by the Chilean Government called Start-Up Chile which seeks to attract early stage, high-potential entrepreneurs to bootstrap their startups in Chile, using it as a platform to go global. This initiative is pioneered in a way to connect people with the same goal: startup. In the beginning, many entrepreneurs came from EEUU and other parts of the world. However, there is a big opportunity to reach out to other kind of entrepreneurs in countries with big markets such as Mexico and Argentina where the TEA (Total early-stage Entrepreneurial Activity, according to GEM, is comparatively high in the LATAM region.

So, the challenge is explicit: how do we reach these entrepreneurs? The answer could be the entrepreneurs’ associations in each country, meetups, coworking spaces, etc. But definitely the Internet, especially if we know their interests, what makes them energized and passionate. If we know these kinds of preferences, the task of identifying them will certainly be a piece of cake. Like Jesse Pinkman used to say in Breaking Bad: It’s science!

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Eduardo Reyes

From Chile, Eduardo started the adventure to work with the Alcance team in International Sales. Graduated in business, he received his master degree in innovation. Nowadays, his job is identify leads who are interested to connect the U.S. Hispanic and Latin American markets.

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