Have you heard about native advertising (also known as sponsored-content)? What exactly is native advertising?
Native advertising is the integration of marketing content with a website or service in a way that it doesn’t stand out from the rest of the material presented there. Personally, when I first heard about this term I had a challenging time going through all the different definitions. Coming from a background working in the printing industry, print advertising, and digital marketing I thought I had heard all the possible terms for advertisement.
But is native advertising really new, or is it just sponsored content or advertorial re-packaged for the digital age?
With native advertising, the content matches the format of the page where it’s being published. It is a seamless and uninterrupted form of advertising that keeps up with the user’s experience on the website, while still advertising the brand that has purchased the space.
According to research from the IPG media lab, native ads are viewed for the same amount of time as editorial content and are much more likely to be shared than a banner ad (32% versus 19% of respondents said they would do so).
The following link shows how Solve Media picture the pros and the cons of Native Advertising: http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic
This post is also available in: Spanish
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